Why Work with me?

My goal is to help you present your business to the world in the best light possible in print or online with eye-catching and professional graphic designs.

Together, we will develop a memorable and professional visual identity that best represents your core values and showcases your products and services, so you’re ready to take your business to the next level.

As I support you with attractive and professional graphic design, you can concentrate on growing your business and providing the best products and services to your clients and customers.

I specialise in working with fellow freelancers and small business owners, creating long-lasting working relationships founded on trust, creativity and quality. I especially love supporting organisations, charities and not-for-profits who have a dedicated environmental ethos, a focus on mental health awareness/support or local community enrichment initiatives.

 
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“The client-designer relationship as a collaboration.
We’re a team and I am fully invested in your success. ”
 

My work ethic

 

DIVERSE
CREATIVITY

I am a remixer, a collagist, a connector. Variety fuels my creativity and I draw on all manner of sources for my creative inspiration. 

As an individual with eclectic interests,
I have the added advantage of being an adept generalist, able to think broadly and flex my creativity to suit any industry, niche, audience and visual style.

APPROACHABLE
EXPERTISE

As well as creative design solutions,
I support my clients to make informed design decisions and navigate print and digital options without the mind boggling jargon.

You can rest assured that your design requirements are in a safe pair of hands and with that peace of mind you can focus on your business and concentrate on doing what you do best.

AFFORDABLE
QUALITY

Small businesses are the heart and soul of local communities and I believe that great looking graphic design shouldn’t be the sole preserve of the big brands with big budgets. 

I am passionate about providing affordable design solutions that are within budget and without any compromise on quality. Being small doesn’t mean you can’t look good.

 

About ME

 

PROFESSIONALLY

I nailed a First class BA (hons) degree in Fine Art at the University of Reading and flexing my self-learning muscles landed myself a gig as in-house graphic designer for the Reading University Students’ Union. 

In 2015, I took the leap into freelancing in order to broaden my portfolio and discover new challenges and opportunities for self-development.  Through a commitment to customer service, I’ve built a loyal client base solely through referral and word of mouth. 

After 25 years abroad, mostly in the UK, I returned home to Aotearoa New Zealand in 2023. I continue to work as a freelance designer, as well as an art educator and community dance teacher amongst other gigs.

ARTISTICALLY

If art imitates life, then I am as eclectic and diverse in my creative pursuits as I am in my work and personal life, or vice versa? 

I love getting my hands dirty, my clothes messy and trying out ALL the things; from drawing to embroidery, digital art to linocut printmaking, sound works to silver smithing, ceramics to site-specific installation.

Drawing from life is both a lesson is seeing and meditation and all things biological capture my interest; flora, fauna and human. I have a particular fascination with anatomy and skeletal structures, and these also feature heavily in my representational work. My more conceptual work addresses themes of identity and immigration, transition and transience. 

PERSONALLY

I am a Lebanese-Kiwi, based in beautiful Ōtautahi Christchurch. I have a passion for community dance and teach African American dance styles; Lindy Hop, Blues and Vernacular Jazz. In a past life I ran a not-for-profit dance organisation and festival in England; and currently you can find me teaching locally with Swing Town Rebels.

Mental wellbeing is close to my heart, this has led me to volunteer at Christchurch Women’s Centre and host a peer support group for artists, Wellbeing For Creatives, for Toi Auaha.

When I’m not dancing I’m either getting my social fix playing boardgames with friends, or recouping my social energy with long walks in green spaces or snuggling up to read a book or watch a film with my affectionate moggy Tui.